It is fitting that when translated into Spanish, La Jolla means “the jewel”, because La Jolla truly is the diamond of the West Coast. La Jolla has become the embodiment of luxury, class and style in San Diego. The chic allure of La Jolla’s avenues has drawn the finest automobiles to this coastal town for the eighth consecutive year at the La Jolla Concours d’Elegance.
The La Jolla Concours d’Elegance features various types of fine automobile gems. Past years have showcased horseless carriages, Italian marques, British marques, woodies, 50s classics, American sports cars (with a salute to GM on their 100th anniversary), and the automobiles of Carroll Shelby. Spectators from all over the nation come to the breathtaking shores of La Jolla to view their favorite classics. This year, the La Jolla Concours d’Elegance is back with Italian automobiles to illustrate again that if diamonds are forever, then cars are timeless.